No hype. No expert act. My real setup, the stories behind it, and what I would build in your business.
Alexander, founder of Ainable
For the invite, and for making this my first ever speaking event. I could not have asked for a nicer place to do it in, or better people to do it with. Genuinely grateful to be standing here.
My setup, piece by piece, so you can copy it.
Two stories: the AI creators, and a waiter named Hadi.
The frame: mindset, pitfalls, and what AI is actually for.
The teaching block: tools, loops, prompting, live systems.
Your quick wins, based on the answers you sent me.
Everything to take home: a resources page and a starter kit.
Five pieces. None of them are complicated. The combination is what makes it feel like magic.
A chatbot answers you. An AI in your terminal can touch your files, run programs, and ship things while you watch.
A modern terminal built for working with AI. This is my home screen all day.
Same idea, different flavor. The terminal is a preference, not the magic.
Thinking. Writing, research, planning, strategy, questions. A brilliant conversation partner with no hands. Also on your phone.
Doing. The same brain, but with hands: it reads your files, runs commands, builds and ships. Warp is just the terminal it lives in.
Need an answer or a draft? Chat. Need something to exist afterwards: a file, a page, a system? Terminal. Most people never make this jump. Tonight you do.
Projects that remember your context per topic. Artifacts: interactive outputs, small working apps inside the chat. Research that reads dozens of sources for you. Files, images, and your phone.
Chat gives you text you carry to the next step yourself. The terminal gives you files that persist: they run tomorrow, they compound, they become systems. That is the whole difference.
The best builder and writer right now: agentic work, code, long careful tasks. Everything tonight runs on it.
Broad and fast: reasoning, images, voice. Most people's front door to AI, and great at it.
Huge context, strong free tier, plugged into Google. Feed it monster documents.
Use different engines for different jobs. The workflow is the asset. The model is just the engine you swap.
I describe the outcome in plain language. It reads my files, writes the code, runs the commands, and checks its own work.
A skill is a playbook written as a file: how I write proposals, how I research a market, how I build a dashboard. Nine years of knowing things, condensed into files my AI executes.
The folder most people miss: handoffs. Every session ends with a note to the next one. Your AI stops forgetting who you are every morning. You get this exact structure in the starter kit tonight.
The biggest bottleneck in using AI is not the AI. It is how fast you can get what is in your head into the machine. Typing makes you abbreviate. Speaking gives ten times the context and nuance.
superwhisper. One-time purchase, runs locally on your Mac. Press a hotkey, speak, and the text appears wherever your cursor is, including the terminal.
Whisper, the open source model it is built on. More technical to set up, completely free.
Every brain dump, every build request, every skill I run starts with me talking. In my setup this is not optional.
Everything else tonight lives somewhere on this map. When you feel lost later, come back to this slide. It is drawn out on your resources page too.
I was slowing down after quitting everything. I doubled down on AI for one reason: it matched the values my first businesses ran on. Joy. Excitement. Curiosity.
The info space was toxic. I spent over $200K just recovering pages that were taken down weekly. So no, messaging strangers on the internet was not casual for me.
We do not align on AI. We align on the love of creating, building and growing. And one of them, mavgpt, is the reason I live in Bali at all: one voice note became a villa invite.
An inventory management SaaS. Built by a waiter, in weeks. It matters zero what he built. What matters: his mind stopped putting limits on his ideas.
The real moment, on video. Click to play.
"Alex, I created magic."
Half Irish, half Dutch, from the Netherlands. Online since I was twelve. You are here for AI, so here is the short version.
Which lands us back in December, where story one started. Now you have the whole map.
Everyone is experimenting. The people at the top included. The only score: does it achieve the goal for you.
You did not start an AI business. You started a business that serves specific people. AI is the how, never the what.
Foundations still rule. Relationships, offers, service, basics. AI amplifies them. It replaces none of them.
Every manual, repetitive, or draining task in your life and business: reporting, scheduling, research, follow-up. Each one becomes a skill or an automation.
Discovering what AI can actually do: websites, automations, browser control, voice agents, whole products. Most people know five percent of this.
Systems that learn from the outside world: scrape channels, monitor markets, extract competitor intel. AI finds what you would miss.
Your homework before any code: write down every action in your business that needs manual work or manual thinking. That list is your build queue.
Watching AI generate feels like progress. A demo is not a system.
Antidote: one question every Friday. Did it remove work from my week?
New model, new tool, new framework, daily. A quarter can vanish into switching.
Antidote: pick one stack, go deep, review what is new once a month.
Focus is the one thing you cannot outsource to AI.
Antidote: one business, one bottleneck, one build. Finished beats impressive.
Playing with AI is addicting. You are not here to play: you are here to leverage your time, skills and abilities. So before you build anything, write a roadmap and rank every idea by one question:
The roadmap exists to find the small block. The client report. The dashboard. The follow-up machine. Boring, and worth more than everything else combined.
There are genius programmers who never make a euro. And there are people doing $500K a month selling AI voice callers to local businesses. The gap that matters is not skill. It is the distance between what you build and what your goals, vision and business actually need. Everything else is shiny objects.
Every system you build shows you five more that are suddenly possible. It happened to me in December. It happened to Hadi in weeks. The first build matters more than what the first build is.
An AI model running in a loop with tools and a goal: it plans, acts on files, browsers and APIs, reads the results, and repeats until the task is done.
An instruction file the AI loads on demand: your process, inputs and rules, written once and run as a repeatable command.
Model Context Protocol: an open standard that connects AI to external software. A tool exposes its actions and data, and the AI calls them directly.
Multiple agents in parallel, each with its own role and context, coordinated by an orchestrator that splits the work and merges results.
The structure around agents: rules, retries, validation and checkpoints that control how they run and catch failures.
A file-system link that makes one folder appear in multiple places: one skills library, available to every tool on your machine.
Everything coming up is written down on the page you get at the end. Watch, do not take notes.
One of you wrote on the intake form: "Jarvis seems cool." Good news. This is Jarvis.
Any repeating, rule-based chore fits this exact recipe. The honest catch: the machine has to be running. Next slide.
The rule: never buy hardware for automations you have not built yet.
Two of your intake forms asked for exactly this. It is the best first build there is: the data already exists, and nothing in your business can break.
This is not a screenshot. It is live, right now, built with the exact workflow from tonight. Scroll it.
Take any chore from this week and ask: which rung is it on, and what moves it one up?
An MCP is a plugin that gives your AI native access to a service. No API code, no copy-pasting between tabs. You connect it once, and your AI can just use the tool.
Saves every version of your work. Your undo button for everything.
Puts your work on a live URL in one command.
A spreadsheet your AI can read and write. Your data's first home.
The grown-up database, when Airtable starts creaking.
Funnels, CRM, email and SMS in one box. AI can drive it.
A clean CRM for pipeline and follow-up, pure sales.
Visual glue between tools. Fine for simple pipes.
Runs code on a clock in the cloud, so your laptop can sleep.
You do not need all of these. You need to know which job each one does. Full plain-language rundown is on your resources page.
"I want a client dashboard, pulls from GoHighLevel, shows ad spend, mobile, clients get a login, weekly email maybe..."
"Which numbers drive decisions? Who looks at it, you or the client? What already stores this data? What must NOT be visible to clients?"
Half the features die. The real build shrinks to one screen with four numbers. It ships in a day instead of a month.
Trial-and-error in the terminal until it works. Then one sentence: "condense everything we just did into a skill." The mess becomes a playbook.
Write the playbook first, like a job description. Then refine it by running it. Best when you already know the process cold.
A skill is digital real estate. You build the asset once, it pays rent every week, and the rent goes up every time you improve the file. Most people never start collecting.
Building something with Calendly, your CRM, a payment tool? The model's memory of their API is probably stale. Guessed endpoints fail silently and eat your afternoon.
In the starter kit this is one command: /api-docs calendly. And the kit ships with a library of pre-collected docs for the most common tools, so for those you skip the step entirely.
This room runs marketing agencies: renovations, brokers, contractors. And your answers rhyme.
"Manual reporting, checking each client's ad account by hand." "Sales and lead flow." And my favorite: "No clue how AI could actually solve my issues."
A client dashboard. An AI version of you for reporting and check-ins. A machine that finds leads, nurtures them, and books sales calls.
In your own words: "a clear plan." The next slide is exactly that.
Client dashboard per client, live numbers, no more screenshots.
AI CSM: the AI version of you for reporting, check-ins and client questions.
Account watchdog: checks every client ad account daily, pings you on anomalies.
Outbound machine: builds ICP lists, personalizes, nurtures, books calls.
Content outlier finder: mines your niche for proven formats, keeps the idea pipeline full.
Calls to copy: transcribe sales calls, turn objections into marketing content.
Onboarding automation: from signed to set up without you touching it.
Funnel duplication: clone a proven funnel structure for a new client in hours.
A dashboard on data you already have: ad accounts, CRM, sheets. You watched it take minutes.
One home for your data. Airtable first. Everything AI does gets easier once your data has an address.
Automate the weekly client report. The exact chore two of you named on the form. Recipe: schedule, skill, Airtable, ping.
One inbox for everything. Tasks, calendar, and every "can you quickly..." in a single keyboard-first command bar.
All your chats in one app. WhatsApp, Instagram, iMessage, Telegram together, and your AI can plug into it later.
A browser built like a workspace. Profiles, spaces and tab hygiene that make the rest of this setup feel calm.
None of these are AI. All of them clear the desk your AI is about to work on.
This whole talk as short pages, three minutes each.
The full deck, clickable, whenever you want it.
Mac or Windows: Claude Code, my folder structure, my skills, in one paste.
A wizard connects your tools, then Claude interviews you and personalizes everything.
Pre-collected docs for 45 tools, so your AI never guesses.
The creators worth your feed, with hand-picked videos.
The QR code is on the next slide. Cameras ready.
Six short takeaway pages, and a one-command install: my folder structure, my skills, a wizard that connects every tool, and an AI interview that personalizes it all to your business.
Password: magic
Now go create magic.
resources.ainable.net · password "magic"